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Echinacea is a genus, or group of herbaceous flowering plants in the daisy family, Asteraceae.
The nine species it contains are commonly called coneflowers.
They are endemic to eastern and central North America, where they are found growing in moist to dry prairies and open wooded areas.
They have large, showy heads of composite flowers, blooming from early to late summer. The generic name is derived from the Greek word ἐχῖνος (echino), meaning "sea urchin," due to the spiny central disk.